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Frequently asked questions

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What is programmatic advertising, and how does it work?

Programmatic advertising automates the buying and placement of ads using advanced technology to target the right audience at the right time. By using real-time bidding (RTB) and data-driven insights, programmatic ensures your ads are shown to individuals most likely to engage, driving higher ROI and reducing wasted ad spend.

How is programmatic advertising different from traditional online ads?

Unlike traditional ads that require manual placements, programmatic ads are powered by automation and real-time data. This allows for precise targeting, meaning your ads are displayed to the most relevant audiences based on demographics, interests, behaviors, and more. This increases efficiency and helps you get more out of your budget.

What types of programmatic ads do you offer?

We offer a range of programmatic ad types, including display ads, video ads, native ads, and connected TV (CTV) ads. Depending on your campaign goals, we’ll determine the best formats to reach and engage your target audience effectively.

How do you track and measure the success of programmatic campaigns?

We track several key performance indicators (KPIs), including impressions, click-through rates (CTR), cost per acquisition (CPA), and return on ad spend (ROAS). We provide detailed reports and analysis so you can see how your campaigns are performing and how they contribute to your business goals.

What is the cost of programmatic advertising?

Programmatic advertising is flexible, and the cost depends on factors like ad placements, audience size, and the bidding strategy. We work with budgets of all sizes and can help you determine the right investment to meet your business goals while maximizing the efficiency of your ad spend.

How can I get started with programmatic advertising?

Getting started is easy! Simply contact us for a free consultation, and we’ll walk you through the process. We’ll analyze your business goals, create a customized strategy, and get your campaigns up and running to start delivering measurable results.